CASE + E.L.F. Cosmetics

CASE + E.L.F. Cosmetics

An amazing collaboration


Recharge the O.G. digital-first beauty brand with a clarified vision and a thumbstopping awareness campaign.

Our Role

  • Recharged Brand Strategy
  • Recharged Visual & Verbal Identity
  • Recharged E-commerce & Marketing Sites
  • Paid Media Campaign
  • Social Strategy & Campaigns
  • Photography & Video
  • Influencer & D2C Packaging

Every eye, lip & face

Working as an integrated part of e.l.f.'s creative and marketing teams, CASE helped identify key consumer insights, rediscover the brand's superpowers and hone in on the heart of the brand. amazing

The CampaignThe insight-based, video-driven campaign not only redefined e.l.f. as eyes, lips and face, but used an ownable lexicon of provocative and memorable "e.l.f.isms" to build brand love and bring in fresh audiences — driving +70% increase in search demand for "e.l.f. near me" and +78% more new visitors to the website.

Personalization Through consumer research, we found themes that resonated with e.l.f.'s audiences — unlocking the power of what they love about the brand and bringing it to life in a fresh, modern, relevant, distinctive and ownable way.

e.l.f. tiktok
e.l.f. tiktok
e.l.f. tiktok
e.l.f. tiktok

With 4 billion views and counting, e.l.f. is the first brand to exceed 1 million video creates and to become the #1 trending hashtag. Original music created by the amazing team at Movers+Shakers even got stars like Reese Witherspoon, Jessica Alba and Ellen Degeneres showing off their eyes, lips and faces on TikTok.

e.l.f. tiktok



(with 89M reach)


Instagram view rate
(vs. 6% industry benchmark)


YouTube video completion rate
(vs. 25% industry benchmark.)

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