Summer Fridays

Summer Fridays, everyday.

Summer Fridays Summer Fridays

The Power of Brand

Beauty superinfluencers Marianna Hewitt and Lauren Gores Ireland partnered with us to create a
social-first brand based on
good-for-you ingredients and covetable results. Because when you’re 24/7/365, it’s always good to start the weekend early.

Marianna Hewitt and Lauren Gores Ireland

Overview

CASE helped Marianna and Lauren to bring to life their vision of giving everyone’s skin some time off — through naming, identity, packaging, digital marketing and e-commerce. This, together with their savvy social media know how, has led to the creation of a best-selling beauty brand built for today’s consumer.

Plenty of Press

The Coveteur
Vogue
the cut
WWD
Health
allure
Fashionista
Bustle
Guest of a Guest
Summer Fridays Summer Fridays

Naming

CASE worked closely with Marianna and Lauren to find a name that embodied their brand and would be truly social-first. “Summer Fridays is a lifestyle. It’s a feeling. It’s all about taking care of yourself”—Marianna Hewitt

Brand Identity

CASE created a clean, minimal logo and mark that pop in photos.
The packaging is simple with a unique palette that plays well in any insta “shelfie”.

Summer Fridays Logo

Packaging

“Whenever I was photographing beauty products, I would get a mask in a jar, and it would roll around everywhere. You want it to be effective, but you also want it to be shareable.
I wanted it photogenic.”—Marianna Hewitt

Summer Fridays Packaging
Summer Fridays Summer Fridays Summer Fridays

Digital

A mobile-first digital experience that embraces simplicity to make shopping as easy as a Summer Friday. Integrated editorial and social content creates a site that works hard (but makes it look effortless).

Summer Fridays Website Design and Development Summer Fridays Website Design and Development

Results

In less than two weeks, the Jet Lag Mask became the best-selling skin-care product on Sephora.com with thousands of rave reviews and excited users. Not only was the mask featured in Vogue, WWD, Allure, Health, US Weekly, and The Cut, Instagram exploded with #summerfridays stories including celeb shoutouts from the likes of Jessica Alba. This “green juice for your complexion” will be launching in Sephora stores and internationally this year. Take a Summer Friday for yourself at summerfridays.com and sephora.com.

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