Creating a Digital Flagship
Designed for Performance
Redefining e-commerce with the best-performing platform the brand has ever had.
Clinique & CASE partner to develop the vision, strategy, and design for the e-commerce business globally.
With a “mobile first” approach combined with a “modular” content strategy, CASE designed Clinique.com user interface allowing highly personalizable and easily updatable content across platforms.
Largest increase in conversion YOY from first-time buyers
Increased sale YOY
Decrease to in-cart abandon rate
This Week at Clinique
Leveraging online influencers and celebrities talking candidly about beauty, this YouTube series became Clinique’s most successful social campaign to date.
Campaign Views After Initial Launch
CASE’s partnership with Clinique extends to all aspects of the digital brand, including: advertising, product launches, rich media site content, in-store tools, emails, and monthly site refreshes, social-media content, which are adapted for its many retail channels across the globe.